Июл 07

About three GPS-created relationships software utilized by MSM (Grindr, PlanetRomeo, Scruff), merely accessible of the mobiles (i

date me sign in Комментарии к записи About three GPS-created relationships software utilized by MSM (Grindr, PlanetRomeo, Scruff), merely accessible of the mobiles (i отключены

About three GPS-created relationships software utilized by MSM (Grindr, PlanetRomeo, Scruff), merely accessible of the mobiles (i

Procedures

Our strategy consisted of around three bits one to occurred on the more and you can partially overlapping times (since the found throughout the schedule in the Contour step 1 ): (i) a campaign introduced towards MSM relationship software and you will websites, (ii) advertising on websites away from gay events and nightclubs and you will (iii) an excellent poster and you will postcard-situated campaign from inside the clubs and you may gender-on-properties venues and through the a gay-lesbian roadway event. Toward venture on dating apps and websites, we calculated the fresh volume regarding ads found and then click-as a result of cost (CTR) and you can examined the latest independent effectation of style and you can platform towards count regarding clicks using a terrible binomial regression model. We analyzed the latest campaigns? success by its arrive at (we.elizabeth. level of thoughts, amount of clicks with the an advertising, quantity of webpage visits towards SOHSA episode web site) and you will impact (knowledge of new break out on MSM society and decrease in the number of times) having fun with a survey during the a gay-lesbian highway festival and contrasting the fresh break out course along with other nations. Continue reading »

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